GM Pushes for Electric Vehicle to Save the Cadillac Brand

Tue, 18 Jun 2019

GM Pushes for Electric Vehicle to Save the Cadillac Brand

Alanna Dominguez
16 Jan 2019, 17:13 GMT+10

GM stated on Friday that they will be using the Cadillac to house the electric car platform BEV13
Their latest model is the 2020 Cadillac XT6 SUV which was built in Tennessee
The new model is said to be the first fully electric model for the Cadillac brand

DETROIT - According to President of General Motors Mark Reuss, the company only has one chance to try to shore up the Cadillac brand. GM stated on Friday that they will be using the Cadillac to house the electric car platform BEV13 which comes from Tesla Inc.

For many years, GM has had difficulty in improving sales of Cadillac models. In fact, sales of Cadillac cars fell by 1 percent in 2018, according to a report by GM.

GM president Reuss aims to reverse the trend by penetrating the electric vehicle market with the Cadillac.

The latest model is the 2020 Cadillac XT6 SUV which was built in Tennessee. GM announced that it would introduce the new vehicle by 2021. It will feature a sophisticated battery unit for powering the car. The new model is also said to be the first fully electric model for the Cadillac brand.

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