Robert Besser
07 Dec 2022, 21 GMT+10
SEATTLE, Washington: Amazon.com is planning to resume advertising on Twitter, pending some security tweaks to the company's ads platform, purchasing some $100 million worth of advertising per year, as reported by Platformer News.
The move follows an email sent by Twitter to advertising agencies last week, which offered advertisers incentives to increase their spending.
After Elon Musk's takeover prompted companies to pause their advertising, Twitter is aiming to rejuvenate its business.
According to Twitter, the offer is the "biggest advertiser incentive ever."
An email reviewed by Reuters indicated that American advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100 percent value add," with a cap of up to $1 million.
Bloomberg reported that in a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising.
Since Musk acquired Twitter, many companies, such as General Mills and luxury automaker Audi, paused advertising on Twitter, and in November, Musk said that the company had seen a "massive" drop in revenue.
Get a daily dose of Dublin News news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Dublin News.
More InformationTOKYO, Japan: Honda has announced that it will manufacture a new hydrogen fuel cell system, which was jointly developed with ...
IRVINE, California: In an effort to cut costs in preparation for an industry-wide price war, electric vehicle manufacturer Rivian Automotive, ...
SANTA CLARA, California: One week after Intel forecasted lower-than-expected sales caused by a loss of market share to rivals and ...
WASHINGTON D.C.: As part of a wider policy drive to increase competition in consumer markets, President Joe Biden has announced ...
OSLO, Norway: Ending a three-year run of profits as stock and bond prices were hit by rising inflation and Russia's ...
NEW YORK, New York - Strong economic data failed to stem profit-taking on the major U.S. bourses on Friday, while ...
PRAGUE, Czech Republic: Ahead of her visit to Taipei, Marketa Pekarova Adamova, Speaker of the Czech Lower House, reiterated to ...
OSLO, Norway: Ending a three-year run of profits as stock and bond prices were hit by rising inflation and Russia's ...
Nearly a year in, the war in Ukraine has cost tens of thousands of lives and brought the world to ...
DUBLIN, Ireland: An estimate by senior civil servants claims that Ireland could be hosting 180,000 refugees by the end of ...
TOKYO, Japan: In light of a tense security environment following Russia's invasion of Ukraine and Moscow's growing military cooperation with ...
TRIPOLI, Libya: Italian prime minister Giorgia Meloni held talks on energy and migration in Libya this weekend, which are major ...